Sarah Coventry jewelry was one of the most popular costume jewelry lines in the s and s. I remember going to jewelry parties with my mother when I was young. Sarah Coventry jewelry is a sister company to Emmons Jewelry Company, which was also sold at home parties. Both companies were owned by members of the same family. Emmons began as a home fashion and jewelry sales company, founded in by Lyman Stuart and named after his mother Caroline Emmons Stuart. About a year later the home fashion line was dropped and it became Emmons Jewelry. He used the name of his granddaughter Sarah Coventry Beale for the company name. Emmons jewelry was generally more expensive than Sarah Coventry and less was sold. In addition to home parties Sarah Coventry jewelry was given away on television game shows and at beauty pageants.
This mark expired April of The THL trademark was granted in and is still in use. While the Accessocraft trademark was granted in and was used throughout production on metal jewelry with some variations. The Alice Caviness mark was used from on. Yet the mark was not registered until by the Junquera Sales Co. The Amco jewelry mark was used from on.
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Sarah Coventry jewelry was named after the granddaughter of Lyman K. Stuart, the founder of the company. Established in , it is recognized as the oldest direct selling jewelry company in the world. They did not design their own jewelry but used other manufacturers to produce their jewelry. Most of the production happened in the state of Rhode Island.
In the mids a subsidiary of Playboy Enterprises. Inc the publishers of Playboy magazine owned the company, as it was planning on diversifying into a brand management company. It later sold the company in the s; Sarah Coventry jewelry was purchased at home jewelry parties by “fashion directors” throughout the country. However, Sarah Coventry jewelry was re-opened years later by new owners and was being distributed by representatives via catalogs, the Internet, home shopping networks, and other means.
The company has since gone out of business. From Wikipedia, the free encyclopedia.
Sarah Coventry / Emmons 1949
It is often a hinged, snapping loop that is permanently attached to one side of the clasp often a box clasp , and, when the bracelet is closed, snaps onto the other side of the clasp. It is usually a chain that is permanently attached to one side of the bracelet, and attaches to the other side with a spring ring clasp or other type of clasp. On the Miriam Haskell cuff bracelet above, the safety chain is located on the lower left of the picture.
The term safety catch is used for a variety of these closures.
See more ideas about Sarah coventry, Coventry, Sarah coventry jewelry. Emmons Vintage Costume Jewelry, Vintage Costumes, Antique Jewelry, Vintage Jewelry, Makers Mark. Vintage It is signed Sarah and dates Add this.
Collectors of vintage fashion jewelry have nearly all heard about Sarah Coventry jewelry, a favorite brand that was sold for several decades. Lyman K. Stuart, son of Charles H. Soon afterward, the company’s name was changed to Emmons Jewelry, Inc. Many references credit Charles with founding the company, but the most reliable sources name Lyman as the company’s owner. Emmons Jewelry was sold at home parties, a retailing practice that is still popular today to market jewelry and all sorts of other items.
You may have attended a home party where a hostess invites friends to attend and products are showcased, from jewelry to housewares. Hostesses typically earn products in exchange for their efforts, and the dollar value of their earnings increases as attendees make purchases. Emmons Jewelry was sold by the original company until about when it declared bankruptcy. Several markings were used throughout the life of the company.
Marks include:. Sarah Coventry jewelry was introduced not long after the Emmons brand was born and was also sold through jewelry parties.
To learn more, our Antique Collector Bookstore lists only the best collector books and price guides, complied by surveys of top antique dealers and auction houses. For a different shopping experience, you can also browse our featured selections in a fun new way with the Antique Price Guides Slideshow or see current Amazon. Jewelry collectors like the diversity of the Art line, comparable in quality and variety of their contemporary Hollycraft.
Most Art jewelry incorporates high quality rhinestones of multiple colors and set in typically ornate metalwork or filigree in a style similar to that used by Florenza. They soon adopted the well known advertising phrase “Avon Calling”, a perfect allusion to the fact that Avon products were sold directly to the American consumer by Avon representatives going door to door.
Some marks seen on vintage jewelry include: “SC”; “Sarah Cov.” “Sarah”; “SaC”; “Coventry”. There is usually but not.
I love the content on your websites. Thanks a ton! What a beautiful job you have done of cataloging the Sarah Coventry pieces. It is a true testament of admiration and love of these lovely vintage pieces! This is awesome Chris! I wish I had the photography and computer skills to start cataloging my jewelry. Thank you for sharing. I have a Sarah Coventry collection and love to read what info I can find.
This Emmons double-strand bracelet has off-white plastic beads and a jump-ring clasp. The beads have a “hammered” pattern and are not smooth, for an interesting effect. To see my other Emmons jewelry, click Emmons For information on Emmons and other jewelry designers and companies, click here. Description: For your consideration is a beautiful, ready for warm weather brooch and earring set signed Sarah Coventry.
Sarah Coventry Ear Clips: The clips are marked SARAH COV, which makes us A great looking charm or pendant from the Metropolitan Museum of Art, dated.
The box itself was large and covered in green leather with gold trim around the lid. A gold clasp held a tiny key in a small lock. Sarah Coventry to be precise, jeweler to millions of women around the world. In , Charles W. Stuart began a direct-to-the-customer business in Newark selling fruit trees and berry bushes. The family-owned nursery soon blossomed into several other enterprises, thanks to the entrepreneurial skill of C.
With a degree from Cornell University and a passion for chemistry, C.
Vintage Sarah Coventry Jewelry
Beautiful vintage brooch in excellent condition. Sarah Coventry often created tribute pieces for ages of the past, and this is Medieval style brooch, carefully detailed and picked out with black oxidization to resemble a much older piece. Brooch is 2. Pin, hinge and clasp in perfect working order.
This page is a work in progress, identifying and dating hallmarks through jewelry So far I haven’t found details or dates. Sarah Coventry Jewelry Mark.
Welcome to amazingvintagejewelry. Lisa Helms, owner and webmaster The items sold on this website are vintage and have been previously owned. Most are gently worn and have been well cared-for over the years. While many of the Sarah Coventry pieces are still in the boxes and have never been worn, it is authentic vintage merchandise manufactured from through This is not new Sarah Coventry jewelry!
We do not hire sales people, and we do not work through home parties. We do not repair broken Sarah Coventry jewelry. Since we are in no way affiliated with the Sarah Coventry company, we do not honor the Sarah Coventry “lifetime guarantee”. I am not qualified to and do not appraise jewelry. Also note that this website does not list jewelry on consignment. Some of the early pieces of Sarah Coventry are not marked at all. In most cases, I do not list which marking a particular piece has.